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Weekly News 20250113

HONGMAO GARDEN

10. Jan. 2025

· Market Insights
· Company Dynamics
· Product Arrival

  1. Market Insights

    Key Insights from the 2024 German E-commerce Market Report

  • High Internet Penetration and Online Shopping Adoption

    In 2023, Germany's internet penetration rate was 93.42%, surpassing the European average of 88.73%. Over 80.57% of German internet users engaged in online shopping, indicating a strong consumer shift towards e-commerce.

  • Consumer Motivations for Online Shopping

    Price Advantage: 49% of consumers perceive online shopping as offering better prices, making it a primary motivator.

    Home Delivery Convenience: 43% value the convenience of direct home delivery services.

    Time Efficiency: 35% believe online shopping saves time, enhancing their overall shopping experience.

  • Key Factors in Choosing Online Retailers

    Retailer Reliability: 58% of consumers consider the trustworthiness of the retailer as crucial.

    Product Availability: 48% focus on the availability of desired products.

    Ease of Returns: 45% prioritize simple and hassle-free return processes.

    Preferred Payment Methods: 44% look for retailers that offer their preferred payment options.

  • Dominance of Major Online Marketplaces

    Leading platforms like Amazon, Otto, and Zalando command significant traffic in Germany's e-commerce sector, highlighting the importance of these marketplaces in reaching a broad consumer base.

  1. Company Dynamics

    Efficiency and Productivity Boosts

  • Increased Production Capacity in UV Printing

    Through technical upgrades and the addition of new equipment, our UV printing department achieved a 9.9% increase in hourly output in December compared to September and October.


  • Improved Welding Quality and Cost Reduction

    On-site process improvements resulted in a 6% increase in first-pass yield in December compared to November, significantly lowering rework costs.

  • Faster Production Turnaround

    Standardized production management reduced the processing time for each contract from 7 days to 5 days, enhancing work-in-progress turnover.


Welcome to Our Booth at Spoga+Gafa 2025!

Exhibition: Spoga+Gafa 2025

Booth Location: Hall 9 C040

Date: 24–26 June 2025


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