🏢 Office: Suzhou, Jiangsu 🇨🇳 | 🏭 Factory: Taizhou, Zhejiang 🇨🇳
HONGMAO GARDEN
20. Jan. 2025
· Market Insights
· Company Dynamics
· Product Arrival
Market Insights
Wayfair Exits German Market After 15 Years
A Strategic Withdrawal
After 15 years of operation in Germany, Wayfair has announced its decision to exit the market. This move comes as part of the company's global restructuring plan, which includes the closure of its German operations and a workforce reduction of 730 employees—representing 3% of its global staff.
Impact and Future Plans
While the company is leaving Germany, it plans to reallocate half of the affected positions to other offices in locations such as London and Boston. This strategic shift underscores Wayfair's effort to streamline operations and focus on more profitable regions.
Unlocking Opportunities in the Smart Outdoor Gardening Market
Growing Demand for Smart Outdoor Gardening Solutions
The smart gardening submarket has experienced significant growth, with sales more than doubling since 2019.
Smart outdoor solutions, such as automated irrigation systems, smart lighting for gardens, and connected storage solutions, are becoming increasingly popular as consumers integrate technology into their outdoor spaces.
Hardware Stores as Strategic Points for Smart Solutions
Hardware stores are positioned as key hubs for smart home and garden solutions, with opportunities to expand product offerings in smart gardening equipment.
Providing integrated solutions, professional advice, and user-friendly technology can strengthen their role as trusted partners in the networked and automated living market.
Market Potential and Growth Forecasts
By 2024, sales of smart home products in Germany are expected to reach €4.3 billion, growing from €3.4 billion in 2019.
This growth trajectory highlights the expanding market for smart technologies, including garden storage boxes or tool sheds with integrated smart sensors, designed to monitor environmental factors or usage efficiency.
Company Dynamics
2025 Annual Gala: Celebrating Success and Planning for the Future
Recognizing Excellence
We honored outstanding teams and individuals, showcasing the dedication that drives our success.
Celebrating Together
With exciting performances and a shared spirit, the event reflected our strong team unity.
Commitment to Growth
Focused on the garden products industry, we reaffirm our passion for innovation and collaboration in 2025.
Product Arrival
2025 New Arrival : Aluminum Garbage Bin Box
