Weekly News 20250603

📊 Market Insights | Policy & Retail Shifts in Focus

Germany to Boost Investment via Corporate Tax Relief

Germany’s finance minister has proposed new corporate tax incentives aimed at stimulating business investment and reversing recent economic stagnation. Measures include allowing companies to deduct 75% of electric vehicle purchases from taxes in the year of acquisition, along with broader depreciation benefits for equipment upgrades. This move is expected to revive private sector investment before 2026 infrastructure stimulus takes full effect.

German Steel Industry Condemns U.S. Tariff Hike, Urges EU Action

In response to the U.S. decision to raise tariffs on steel and aluminum imports from 25% to 50%, German steel manufacturers and industry bodies have strongly criticized the policy. Companies such as Salzgitter AG argue that the tariff escalation unfairly impacts European producers and call on the EU to take immediate countermeasures to protect competitiveness in global trade.

BHB Garden Summit 2025 Highlights Retail Intelligence & DIY Trends

The upcoming BHB Garden Summit (June 26, 2025) will emphasize data-backed insights into Germany’s garden and DIY markets. Key topics include the role of company culture in garden retail success, the growing relevance of sustainability, and how AI is reshaping product targeting and media. The summit also explores the enduring popularity of BBQ-related products and the cultural drivers behind consumer loyalty in this segment.

🏭 Company Dynamics | Defending IP, Driving Innovation

Actively Defending Our Intellectual Property in Germany

We are taking firm legal action against patent infringement on Amazon.de. With support from our legal team, we’ve filed structured non-TRO complaints against unauthorized listings involving brands such as Sillar, Miratic, Orno, BRASQ, SOYDAN, BAKAJI, XDAWQP, and AVFORA. This enforcement protects our EU patent (No. 004135762-0001) and helps maintain a healthy competitive landscape for our valued distribution partners.

Two New Product Launches Now Live

Last week, we proudly released two innovative garden products based on user-centered design:

• A solar-sensor LED parcel box for secure, illuminated deliveries.

• A raised garden bed with built-in fountain that combines smart irrigation with decorative appeal. Both are part of our commitment to delivering smarter, more enjoyable garden solutions.

🆕 Weekly New Arrivals | Thoughtful Tools for Better Garden Living

Smart Storage. Seamless Function. Four New Arrivals Now Live!

This week we’re launching 4 product innovations shaped by real user needs:

1. Pedal Garbage Bin – Hands-free, hygienic waste solution with proven user traction.

2. Firewood Rack – New split-style design with indoor/outdoor functionality.

3. Wall-mounted Mailbox – Stylish facade integration, available in three finishes.

4. Solar Sensor Parcel Box – Lighting + security + delivery, all in one.