From Trend-Driven Loyalty to New Seller Protections: What Buyers Need to Know This Week

Market Insights (with buyer lens)

1) Germany: loyalty is moving from brands to trends

A new SAP Emarsys study shows Gen-Z in Germany is more loyal to the product than the brand. Viral formats (e.g., TikTok) increasingly trigger purchase intent; a third of consumers would buy directly from creator recommendations. What this means for you:

• Plan faster product refresh cycles and limited drops; prioritise SKUs with clear, visual “shareability”.

• Bundle proof points (durability, certifications, sustainability) into short-form content. Trend wins attention; proof converts.

2) EU looks at taxing low-value imports (Temu/Shein)

Several EU capitals are considering closing the “low-value” de-minimis loophole with VAT/fee changes on small parcels. Why it matters:

• If enacted, landed costs for ultra-low-price competitors rise, narrowing the price gap with compliant importers and EU distributors.

• Prepare playbooks for local stock, IOSS/VAT readiness and clearer price–value storytelling; this is a chance to win back margin and shelf space.

3) Amazon adds Seller Challenge under AHA

For sellers enrolled in Account Health Assurance, Seller Challenge allows up to one post-appeal challenge per listing-level enforcement (decision due in 48 hours). So what:

• Category managers get greater continuity of assortment during disputes, but note the listing stays down while under review.

• Choose partners with strong compliance hygiene (documentation, testing, traceability) to reduce the risk of takedowns in Q4.

Company Updates

We’re exhibiting at the Canton Fair – Phase II

• Dates: 23–27 October 2025

• Booth: 8.1H46–47 We’ll showcase wind-resistant outdoor storage and a broadened raised-bed range built around three principles: affordable quality, long service life, effortless use. If you’re planning 2026 assortments, book a slot for hands-on evaluations and packaging reviews.

Product Spotlight — New Raised Garden Bed Series

Designed for modern European outdoor spaces with quick install and retail-friendly modularity.

Aluminium Frame Raised Bed (HPS-771005B)

• Strong aluminium frame, safe rounded corners

• Ergonomic height for long-term use (approx. 100×50×77 cm)

• Finish validated to 96h salt spray & 1000h UV ageing; REACH-certified powder; adhesion ISO-0/ISO-2

• Use cases: balconies, fences & gardens, rooftops/terraces, indoor décor, cafés/hospitality

Raised Bed with Wood-Grain Front + Swivel Casters

• Custom wood-grain look for warm, premium merchandising

• Movable casters for flexible placement and seasonal resets

• Same lab validations (salt spray/UV/adhesion/REACH) for outdoor durability

Table Raised Bed (colour-customisable)

• Compact footprint and working shelf; multiple colourways for curated collections

• Offered in several sizes (e.g., W100×D30×H80 cm, W109×D40×H80 cm, W74×D40×H80 cm) to ladder pricing and fit urban balconies

Retail readiness you can use: flat-pack logistics, fast assembly, consistent coating standards, and optional extended-warranty programmes—built to reduce returns and service claims.