HONGMAO GARDEN
31 Mar 2025
· Market Insights
· Company Dynamics
· Feature Product
🌱 Growing Smarter: Market Shifts, Factory Stories & Our New Garden Innovations
Market Insights
1. Sustainability and Simplicity Lead Garden Preferences
According to the latest Stihl Garden Barometer , German homeowners prioritize relaxation, tidiness, and sustainability in their gardens. While nearly one-third of respondents still enjoy gardening , many now seek low-maintenance, environmentally responsible solutions . This shift offers opportunities for outdoor products that are functional, easy to manage, and aligned with green values .
2. Digital Strategies Take Root in Retail
A study by Bitkom Research shows that 9 out of 10 German DIY and garden retailers now have a digitalization strategy in place. Focus areas include automated warehouse systems, AI-assisted customer service, and data-based product management . This signals a push for suppliers to support digitally connected B2B solutions and supply chain transparency .
2025-bitkom-study-report-digitalization-of-the-economy.pdf
3. German E-Commerce Bounces Back After Decline
After a challenging 2023, the German e-commerce market is recovering. According to EN News, online sales increased by 1.4% in Q1 2024 , with garden and home categories leading growth . Retailers are refocusing on customer trust, product quality, and service reliability — values that align closely with Hongmao Garden's product offerings.
Company Dynamics
New Video Series Launch: “MADE INSIGHT”
We're excited to announce the upcoming launch of our exclusive video column — “MADE INSIGHT” . This series will take you behind the scenes at Hongmao, revealing the craftsmanship, innovation, and people behind our garden product solutions. 🎥 Stay tuned for insider perspectives from the factory floor to future product visions!
Feature Product
Modular, Durable, and Snail-Proof – Meet Our Garden Raised Bed Series
Designed with both home gardeners and professional users in mind, our latest Garden Raised Beds offer exceptional weather resistance , anti-corrosion coating , and snail-proof edges to protect your plants naturally. The modular design allows for flexible layouts, while smart drainage and ergonomic height provide a premium planting experience.
💡 New for 2025 : Now available in multiple sizes and wood-look finishes, with optional customization!
🎯 Don't miss our live product showcase at spoga+gafa 2025
📍 Booth No. Hall 9 C040 | Date: 24-26 June 2025 | Cologne, Germany
