Weekly News 20250331

HONGMAO GARDEN

31 Mar 2025

· Market Insights
· Company Dynamics
· Feature Product

🌱 Growing Smarter: Market Shifts, Factory Stories & Our New Garden Innovations

Market Insights

1. Sustainability and Simplicity Lead Garden Preferences

According to the latest Stihl Garden Barometer, German homeowners prioritize relaxation, tidiness, and sustainability in their gardens. While nearly one-third of respondents still enjoy gardening, many now seek low-maintenance, environmentally responsible solutions. This shift offers opportunities for outdoor products that are functional, easy to manage, and aligned with green values.

2. Digital Strategies Take Root in Retail

A study by Bitkom Research shows that 9 out of 10 German DIY and garden retailers now have a digitalization strategy in place. Focus areas include automated warehouse systems, AI-assisted customer service, and data-based product management. This signals a push for suppliers to support digitally connected B2B solutions and supply chain transparency.

2025-bitkom-studienbericht-digitalisierung-der-wirtschaft.pdf

3. German E-Commerce Bounces Back After Decline

After a challenging 2023, the German e-commerce market is recovering. According to EN News, online sales increased by 1.4% in Q1 2024, with garden and home categories leading growth. Retailers are refocusing on customer trust, product quality, and service reliability — values that align closely with Hongmao Garden’s product offerings.

Company Dynamics

New Video Series Launch: “MADE INSIGHT”

We’re excited to announce the upcoming launch of our exclusive video column — “MADE INSIGHT”. This series will take you behind the scenes at Hongmao, revealing the craftsmanship, innovation, and people behind our garden product solutions. 🎥 Stay tuned for insider perspectives from the factory floor to future product visions!

Feature Product

Modular, Durable, and Snail-Proof – Meet Our Garden Raised Bed Series

Designed with both home gardeners and professional users in mind, our latest Garden Raised Beds offer exceptional weather resistance, anti-corrosion coating, and snail-proof edges to protect your plants naturally. The modular design allows for flexible layouts, while smart drainage and ergonomic height provide a premium planting experience.