Weekly News 20250526

📊 Market Insights

1. Digital Touchpoints Shape In-Store Purchase Decisions

According to a new study by ECC Cologne and 1WorldSync, digital interactions significantly impact offline shopping behavior. 85% of shoppers use their smartphones in-store to look up product information, compare prices, or read reviews before making a purchase. This highlights the growing importance of providing accurate, accessible online product content to influence real-world buying decisions.

2. Sonderpreis Baumarkt Joins BHB as New Member

The BHB (German DIY Retail Association) has welcomed Sonderpreis Baumarkt as its newest member. With over 200 store locations and a focus on price-driven assortments in DIY and garden products, the chain brings additional strength to the association. BHB now includes 25 retail members and 218 industry and service partners, promoting knowledge-sharing and sector-wide representation.

🏭 Company Dynamics

Internal Audit Completed with TÜV Rheinland

This week, our team successfully completed a quality management system internal audit in collaboration with TÜV Rheinland. The audit covered QMS and FA standards, reinforcing our commitment to process excellence, precision manufacturing, and continuous improvement. Thanks to all departments for their dedication and focus throughout the process!

🆕 Weekly New Arrivals | Thoughtful Tools for Better Garden Living

We don’t redefine lifestyles — we simply make garden life more enjoyable and relaxing.

🌿 Splicing Series Raised Garden Bed

Modular shapes, fresh possibilities. Now with optional solar fountain – ideal for peaceful planting and visual delight.

🪵 Firewood Trolley & Rack Series

Move it, stack it, store it with ease. Designed for tidy, effortless outdoor wood storage — for those who value function with style.

🏡 Make every outdoor moment simpler, neater, and more pleasant.