Weekly News 20250721

📊 Market Insights｜Cross-border Policy & Retail Behavior Trends

✅ 1. German E-Commerce Trends: Traditional Ads Dominate, Livestream Selling Still Emerging

A new study from Bitkom reveals that 60% of German online retailers now advertise through social media , with Facebook and Instagram leading . However, only 13% of companies have tried influencer livestream selling , reflecting ongoing caution towards emerging formats.

While 87% of surveyed businesses view digital transformation as an opportunity , many still hesitate to invest in new models. Notably, nearly half of respondents expect social media to become a core B2B marketing channel by 2030 , signaling a crucial window of opportunity for international brands to get ahead.

✅ 2. Maersk Germany Updates: New Weight Verification Rules for Export Bookings

Maersk has introduced a new policy on container weight accuracy for export shipments in Germany , effective July 2025. Key points include:

• All export bookings must include Verified Gross Mass (VGM) before container acceptance.

• Bookings without valid VGM will be rejected at gate-in .

• Shippers are advised to ensure strict documentation and avoid delays.This aligns with global compliance goals and aims to improve logistics safety and predictability within the EU trade environment.

🌱 Product Focus | Germany's most popular raised garden beds 2025

Our raised garden beds are enjoying increasing popularity – from large gardens to small balconies. The new 2025 collection offers:

✔️ Huge selection of sizes & designs

✔️ Ideal for vegetables, herbs, flowers or fruit

✔️ Ergonomic, durable & weatherproof

✔️ Easy to care for & modern – maximum enjoyment when planting

✔️ New: Model HPS-S1085A with additional storage space

Whether it's a family garden or a city balcony – at Hongmao you'll find the right solution.