Weekly News 20250721

HONGMAO GARDEN

21 Jul 2025

· Market Insights
· Feature Product

📊 Market Insights｜Cross-border Policy & Retail Behavior Trends

✅ 1. German E-Commerce Trends: Traditional Ads Dominate, Livestream Selling Still Emerging

A new study from Bitkom reveals that 60% of German online retailers now advertise through social media, with Facebook and Instagram leading. However, only 13% of companies have tried influencer livestream selling, reflecting ongoing caution toward emerging formats.

While 87% of surveyed businesses view digital transformation as an opportunity, many still hesitate to invest in new models. Notably, nearly half of respondents expect social media to become a core B2B marketing channel by 2030, signaling a crucial window of opportunity for international brands to get ahead.

✅ 2. Maersk Germany Updates: New Weight Verification Rules for Export Bookings

Maersk has introduced a new policy on container weight accuracy for export shipments in Germany, effective July 2025. Key points include:

All export bookings must include Verified Gross Mass (VGM) before container acceptance.
Bookings without valid VGM will be rejected at gate-in.
Shippers are advised to ensure strict documentation and avoid delays.This aligns with global compliance goals and aims to improve logistics safety and predictability within the EU trade environment.