HONGMAO GARDEN
28 Jul 2025
· Market Insights
· Feature Product
📊 Market Insights｜Trade, Tools & Garden Business Outlook
✅ 1. Transatlantic Trade Shift: US–EU Agreement Reshapes Global Flows
On July 27th, a new US–EU trade agreement introduced 15% tariff on EU exports to the US , while the EU commits to $600 billion in US investments and the purchase of $750 billion in US energy and military goods . Although tariffs on steel and aluminum remain unchanged, the agreement is expected to benefit the automotive, energy, and agricultural sectors , while implications for tools, metal products, and garden equipment Exports are still unfolding.
📌 A separate decision on chip-related tariffs is expected within two weeks.
✅ 2. B2B Marketing Outlook: German Retailers Betting on Social Media by 2030
According to a Bitkom study, 56% of German B2B retailers believe social media will become an essential marketing channel by 2030 , with Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and TikTok identified as top platforms.
While many companies still rate the current effectiveness of social media as “average,” the trend signals an urgent need for strategic digital visibility , especially for garden tools, home hardware, and outdoor products brands targeting professional buyers.
✅ 3. Trade Fair Spotlight: Bricoday 2025 Set to Break Records
Italy's leading home & garden fair, Bricoday 2025 (Sept. 24-25 in Milan) , has already confirmed 460+ exhibitors , including 150 newcomers . Key focus areas include:
Garden & Outdoor : furniture, planters, fertilizers, tools
DIY & Hardware : chemicals, power tools, fasteners, wood materials
Bricoday Digital Village : spotlight on e-commerce and innovation This makes Bricoday a must-attend for suppliers seeking strategic retail exposure in Southern Europe.
🌱Product Focus | Smart Outdoor Storage Solution
In 2025, garden storage will get smarter. Hongmao Garden introduces its latest outdoor storage series designed for neat organization in gardens, patios, and balconies – now available in 250L / 460L / 800L variants and modular garden cabinets .
Key benefits:
✔ All-weather resistant and lockable
✔ Ideal for tools, cushions, plant accessories & more
✔ Easy to maintain – perfect for families & professionals
✔ Robust design – year-round usage across all climates
From compact balconies to spacious backyards, our smart storage range makes outdoor living tidy, safe, and stylish.