HONGMAO GARDEN
28 Jul 2025
· Market Insights
· Feature Product
📊 Market Insights｜Trade, Tools & Garden Business Outlook
✅ 1. Transatlantic Trade Shift: US–EU Agreement Reshapes Global Flows
On July 27th, a new US–EU trade agreement introduced a 15% tariff on EU exports to the US, while the EU commits to $600 billion in US investments and the purchase of $750 billion in US energy and military goods. Although tariffs on steel and aluminum remain unchanged, the agreement is expected to benefit the automotive, energy, and agricultural sectors, while implications for tools, metal products, and garden equipment exports are still unfolding.
📌 A separate decision on chip-related tariffs is expected within two weeks.
✅ 2. B2B Marketing Outlook: German Retailers Betting on Social Media by 2030
According to a Bitkom study, 56% of German B2B retailers believe social media will become an essential marketing channel by 2030, with Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and TikTok identified as top platforms.
While many companies still rate the current effectiveness of social media as “average,” the trend signals an urgent need for strategic digital visibility, especially for garden tools, home hardware, and outdoor products brands targeting professional buyers.
✅ 3. Trade Fair Spotlight: Bricoday 2025 Set to Break Records
Italy’s leading home & garden fair, Bricoday 2025 (Sept. 24–25 in Milan), has already confirmed 460+ exhibitors, including 150 newcomers. Key focus areas include:
Garden & Outdoor: furniture, planters, fertilizers, tools
DIY & Hardware: chemicals, power tools, fasteners, wood materials
Bricoday Digital Village: spotlight on e-commerce and innovation This makes Bricoday a must-attend for suppliers seeking strategic retail exposure in Southern Europe.
🌱Product Focus | Smart Outdoor Storage Solution
In 2025, garden storage gets smarter. Hongmao Garden introduces its latest outdoor storage series designed for neat organization in gardens, patios, and balconies – now available in 250L / 460L / 800L variants and modular garden cabinets.
Key benefits:
✔ All-weather resistant and lockable
✔ Ideal for tools, cushions, plant accessories & more
✔ Easy to maintain – perfect for families & professionals
✔ Robust design – year-round usage across all climates
From compact balconies to spacious backyards, our smart storage range makes outdoor living tidy, safe, and stylish.