HONGMAO GARDEN
17 Nov 2025
· Market activity
· Company Dynamics
· Product updates
Weekly newsletter – EU climate target, faster FBM shipping, AI video & a scalable waste bin system
Market signals (what to plan now)
1) EU sets binding 2040 interim target
The European Parliament supports a 90% net reduction in greenhouse gas emissions by 2040 (compared to 1990) . Impact on buyers:
Tenders will place greater emphasis on material, durability, and recycling criteria.
Prefer suppliers with proven corrosion/UV resistance and recyclable components. Read more: European Parliament – Update to the Climate Law (13 Nov).
2) Amazon Europe is testing FBM Ship+
FBM sellers in FR/DE/IT/ES/UK can offer accelerated delivery commitments – without switching to FBA. Consequences:
EU warehouse + Ship+ = better conversion at stable costs.
Review service levels and cut-offs; hybrid FBA/FBM can reduce total costs. Read more: Amazon Seller Updates – FBM Ship+.
3) Amazon Ads AI Video Generator in UK
In 3–5 minutes, approximately 6 video variations can be created from product links/assets – free of charge. In the US, campaigns quadrupled after launch; over 60% were first-time video viewers. Usage:
Test multiple hooks; export portrait formats for SB-Video, DSP & Social.
Combine it with review snippets and clear benefits. Read more: Amazon Ads Blog – Video Generator.
4) Germany: Discount season becomes “smarter”
According to BCG, 83% are deliberately postponing purchases until November; 45% are using AI tools for search/pricing, and 41% for deal detection. Their strategies include:
Win with credible added value (materials, tests, warranty); target corridor ~33% promo on hero SKUs.
Highlight comparison tables and data sheets – customers check. Read more: BCG Germany – Seasonal Shopping & AI.
Company News
Meet us in Cologne
Hongmao Garden at the INTERNATIONAL HARDWARE FAIR , March 3–6, 2026 , Hall 3.1, Stand D119 . Focus: sustainable, low-maintenance outdoor solutions for the European trade.
Product Highlight — FlexiLink™ Modular Bin Box Series
Grows from 1 to N doors with the SmartConnect-1+N system .
Why it pays off
Flexible floor plan: 1-, 2-, 3-…-N-door sets from a modular system – expandable in the market or during installation.
Staggered investment: Add-on kits are flat-packed and can be retrofitted; lower initial CAPEX.
One system – many widths: For 120/240-liter bins or mixed recycling.
Service-friendly: Uniform fasteners/panels, less variety of spare parts.
At a glance
Weatherproof, powder-coated steel construction; concealed screw connections.
Lockable front doors, soft-close lids; optional foot pedal assist.
Side ventilation; RAL colors & surfaces customizable.
Retail Packs: Base (1 door), Extension door, End panel.
Your benefits
Improved use of space with a consistent look.
Quick assembly – expansion without re-anchoring the entire system.
Available for purchase: Bundles consisting of the base product + extension for “grow-with-you” offers.
Request line sheets (dimensions, carton data, pallets) or samples:
📞 WhatsApp +86 15371868076