HONGMAO GARDEN
15 Sept 2025
· Market activity
· Company Dynamics
· Product updates
📈 Market Insights
Amazon launches subsidies up to €3,000 for Climate Pledge Friendly (CPF) sellers
On September 9, Amazon announced additional support for CPF-certified products, offering traffic boosts and up to €3,000 in subsidies. Data shows that CPF-labeled products achieve +10% traffic growth globally, +12% sales growth overall, and up to +15% in key EU5 markets . CPF items now benefit from 22 traffic entry points across search and homepage recommendations.
⚡ Success story : Sellers saw up to 10x higher sales on Prime Day and 56% lower CPC advertising costs after certification. With Black Friday approaching, CPF-labeled products will enjoy exclusive placements and free traffic. Certification takes only 4 weeks — a new opportunity for sellers to break traffic bottlenecks.
👉 Hongmao Garden provides a complete CPF certification support service.
Amazon: Goods must arrive at fulfillment centers by 30 October for Black Friday & Cyber Monday
On September 10, Amazon confirmed that FBA sellers must deliver inventory to fulfillment centers by October 30, 2025 to qualify for Black Friday and Cyber Monday deals with the Prime badge. From November, customer orders will be prioritized, extending inbound processing times. Sellers are advised to plan inventory early and adjust delivery settings to avoid missing peak Q4 sales.
eBay Christmas survey: UK spending recovery led by Millennials
On September 12, eBay revealed that UK consumers intend to spend more this Christmas, especially Millennials. 32% of shoppers plan to spend more than last year, up 24% YoY. Among them, 56% of Millennials and 51% of Gen Z will increase their budgets, with Millennials' average holiday budget reaching £993.77 , significantly higher than the UK average (£779). In contrast, 26% of Gen X plan to reduce spending.
🏢 Company Update
Second Powder Coating Line – Enhancing Scale and Stability
We are in the final preparation phase for launching our second fully automated powder coating line . This investment significantly increases our production efficiency, stability, and total capacity, ensuring we can meet growing seasonal demand. With two coating lines in operation, we will be able to:
Double throughput for high-volume products such as garbage bin boxes and parcel boxes.
Shorten lead times during peak ordering periods, helping buyers avoid stock-outs.
Enhance consistency in surface treatment, ensuring every unit passes EU durability standards (96h salt spray, 1000h UV).
For procurement managers, this means greater security in supply, improved delivery reliability, and stronger assurance of product quality across large orders.
CPF Certification Training – Supporting Client Success on Amazon EU
At the same time, our team has engaged a specialized third-party CPF certification body to conduct in-house training. This ensures that we can guide our clients step by step through Amazon's Climate Pledge Friendly (CPF) certification process. The benefits for our partners include:
Direct knowledge transfer from certification experts to our R&D and sales teams.
Practical advice on documentation, testing, and certification procedures.
Tailored support so that clients' products are ready for Black Friday and Q4 promotions with full CPF compliance.
By strengthening our own expertise, we are making sure our clients enjoy seamless certification, cost savings, and stronger market visibility .
🌱 Product Focus
New Product Launch: Cold Frame Raised Bed & Bicycle Cabinet Units This week, we held an exclusive new product showcase at our Suzhou R&D Center, introducing two major innovations that respond directly to European consumer trends.
Cold Frame Raised Bed : Designed for both hobby gardeners and urban households, our greenhouses combine galvanized steel frames with high-transparency panels, offering excellent insulation and durability. They enable extended growing seasons, protect sensitive plants from weather extremes, and are easy to assemble — a perfect fit for Europe's rising DIY gardening trend.
Bicycle Cabinet : With cycling on the rise across Europe, safe and weatherproof storage has become essential. Our new bicycle cabinet feature reinforced panels, anti-theft locks, and modular capacity (1–4 bikes). Compact yet strong, they are designed to suit both private homes and shared residential spaces, meeting the needs of increasingly urbanized lifestyles.
